Meet “B’ville Bill,” the mascot of a new communications campaign underway by the City of Bartlesville aimed at stopping the spread of Covid-19.
B’ville Bill is front and center on three primary messages, known as the “three W’s”: Wash Your Hands, Watch Your Distance and Wear Your Mask.
But as cool as he looks, B’ville Bill is not the most important part of the city’s campaign. The messages are. The City’s elected officials and management staff hope the “three W’s” evolve into a general practice in our community that helps keep people healthy while ultimately saving lives.
“One of the primary charges of a government is to protect its citizenry,” said Mayor Dale Copeland. “And in this particular moment in time, the global pandemic known as Covid-19 is a public health hazard. The vast majority of medical professionals note that the most effective way to stay safe is by practicing the ‘Three W’s.’”
The “Three W’s” encourage each individual to…
- Wash your hands often with soap and water or use a hand sanitizer – especially after you have been in a public place or after blowing your nose, coughing or sneezing.
- Watch your distance. Put six feet of space between yourself and other people who don’t live in your household.
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Click on photo to listen.
Wear a mask or face covering when in public or when around people who don’t live in your household – especially when other social distancing measures are difficult to maintain.
The slogan of the city’s campaign is “Protect Our Herd,” which conceivably becomes easier as more individuals follow the recommended health and safety guidelines.
The communications campaign is expected to span approximately four months, from mid-December into March. Communication vehicles will include billboards, videos, radio spots, podcasts, print media and social media. Each of the vehicles will be used to drive home the message of the “Three W’s.”
“We’ve heard promising news in regard to a vaccine to help fend off this virus,” said City Manager Mike Bailey.
Visit the City’s website, www.cityofbartlesville.org, for updates and information you can use to help protect our community and stamp out Covid-19. Also visit our Facebook page at City of Bartlesville GOV and, of course, follow City Beat.
“We all want to get past the coronavirus and return to a sense of normalcy as soon as possible,” said Copeland. “And one of the ways we can do that is by being united and disciplined in regard to how we guard against it.”
“We hope this campaign will help keep Covid-19 at bay — from B’ville Bill to ‘protecting our herd’ — to the ‘Three W’s’ – and we certainly hope these messages resonate and take hold,” said Bailey.
For more information, visit www.cityofbartlesville.org or call 918.338.4132 or 918.338.4238.
